Introducing Pages… a better way to craft your story, share with investors, and track engagement

Raising capital is hard, and telling your company’s story in a compelling way is crucial to capturing investors’ imagination. At Floww, we are committed to providing the best tools and advice to help you navigate the fundraising process with ease.

Over the past 12 months, we have gathered invaluable feedback from our users and identified key areas where we can enhance the experience. As a result, we are upgrading our data room feature to offer greater flexibility, simplified sharing capabilities, and improved engagement tracking—giving you full control over your fundraising efforts. To better reflect this evolution, we are renaming the feature to Pages—a dynamic new space designed to support even more powerful features in the future.

Our CEO, Martijn De Wever, explains:

“To service any type of deal, the owner or intermediary needs help to tell the story and engage investors. We know that it’s more important than ever to get people the right tools to express their vision and stay in control of what they share with whom. Our new Pages section and revamped analytics are just the beginning of a larger effort to enhance our fundraising tools for the benefit of current and future users.”

With Pages, you gain access to a more intuitive, feature-rich experience designed to help you showcase your business with confidence.

What’s new in Pages?

Create content-rich pages to share with your network
Your company’s story is what sets you apart. With Pages, you can now build detailed, visually compelling content that speaks directly to investors. Using customised headers, charting tools, and embedded images, you can enhance your pitch and better represent your vision. Whether you’re highlighting key financials, team expertise, or future projections, Pages provides a structured yet flexible way to tell your story.

Enhanced engagement tracking with built-in user analytics
Understanding how investors interact with your content is essential to refining your fundraising strategy. Pages offers advanced engagement analytics, allowing you to see exactly who has viewed or downloaded your materials. Track investor interest over time, measure traction, and make informed decisions on follow-ups. With this level of insight, you’ll always know where you stand in your fundraising journey.

A new Pages section—all your content in one organised space
No more juggling multiple links or scattered documents. Pages consolidates all your fundraising materials into a single, organised hub. This means you can manage access effortlessly, control who sees what, and ensure that your latest updates are always readily available. It’s your one-stop destination for everything related to your capital raise.